The Greater Lansing Sports Authority (GLSA), recently celebrated its 10-year anniversary. The GLSA has grown from hosting 60 events which brought approximately 27,000 athletes in 2007 to 104 events in 2016, with nearly 70,000 athletes, over 300,000 spectators and millions of dollars in economic impact. To date, the GLSA has brought over 550,000 athletes to Greater Lansing and over two million spectators, and hotel rooms attributed to the sports market have increased by 237 percent.
“Ten years ago key people at the Greater Lansing CVB saw an opportunity to really grow the sports market in the area,” says Mike Price, executive director of the GLSA. “After a lot of research of best practices and feasibility studies we developed a unique brand that would function independently, but with the support of our area’s strong CVB. Over 10 years we have built upon that brand, developed relationships with the community and grown what has become a strong economic driver for the region. We’d like to thank the entire community for all the great support and we look forward to many more years of continuing our mission.”